7Up Summer’s Up Collection

Welcome to our latest venture, where sustainability meets style in a streetwear collection like no other. Our mission was clear: to fuse 7Up's captivating new artwork with the launch of 7Up Zero, creating a sustainable line of merchandise that transcends trends and stands the test of time. The 7Up team was resolute in their commitment to durability and longevity, resulting in custom cut and sew tees and visors that perfectly encapsulate their vision.

But it doesn't end there; our dedication to eco-consciousness is woven into every fiber of this collection. We manufacture these pieces using traceable cotton in a facility that's not only audited but certified for responsible water and energy usage. Furthermore, our commitment to environmental safety means that our merchandise is free from harmful substances like bleach and formaldehyde.

As part of the Summer's Up activations in London, these unique pieces made their debut in the vibrant atmosphere of Southbank in the summer of 2023. Explore the images below for a glimpse of this exciting collaboration that combines sustainability, artistry, and refreshment in a collection that's truly one of a kind.