We at Do Good Factory are so inspired by Stella McCartney’s take on the luxury fur free coat.

This amazing piece is featured in Stella McCartney’s A-Z Manifesto: Spring 2021 collection.

Stella says the collection is inspired by:

“My A to Z originated during lockdown; a moment of pause that allowed our community to reflect and return to the world more mindful. A guiding alphabet, each of the 26 letters is a conversation about our values, brought to life through the visions of global artists – ranging from next-gen talents to friends like Olafur Eliasson, Jeff Koons, Sam Taylor-Johnson and more.

Blending fashion, art and sustainability, the McCartney A to Z Manifesto: Spring 2021 Collection embodies who we are and who we hope to be. Boldly expressing our brand while simultaneously questioning everything we do, we re-energised iconic moments and evolved the naturally free ease and progressive femininity that have become our signatures. It is inspired by and made for Stella women – past, present and future.”

— x Stella

The coat is letter A in the manifesto:

“A is for Accountable”

“Holding ourselves accountable to our circular ambitions, our limited-edition Adrienne coat is made from archival Fur Free Fur repurposed from our Autumn 2019 and Winter 2019 collections. We up cycled this existing fabric to produce as many garments as we could without using new materials, and are committed to making the linear textiles system circular.”

The coat is shown on actor and Wanda Vision star #ElizabethOlsen in Elle USA.

All we can say is bravo, we look forward to her continued impact and innovative ideas that blend high fashion and sustainability.

— Do Good Factory Team
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